We have been encircled by brand bombardment every second of our modern existence. Advertising today is everywhere, on TV, in newspapers, outdoors and on the internet. Brands are everywhere trying to sell goods and services. But the big question is how many brands are successful in maintaining a decent recall in the memory of the
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Change is the only constant factor when we talk about time. Communication is no exception. In this century the traditional mediums of communication have experienced a dramatic shift. A cup of tea and a newspaper…there was a time when this couple was our everyday morning partner. Our day was incomplete without the morning newspaper. Also,
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