Blog

queue

Posted by Sting Communications on July 10, 2021 in Uncategorized

sting communications take on world population day

A long tail of our fellow citizens emerges from any place where you want to reach. You have to wait. You have to join the queue and make that tail longer still. You will sometimes try to figure out how long this wait can be. You do mental calculations. And average Indian brains are designed
Read More

Inspired ideas – not always a bad thing

Posted by Sting Communications on July 6, 2021 in Advertising, Agency Life

advertising agency kolkata

Talking with clients, we often get a reaction, “check out similar company websites with the same kind of products, we need something like that!” The above line is a great turn off for any creative person. When we are designing a brand that will sell, we try to keep a fresh mind and try to
Read More

Special Day Posts – how relevant are they to specific clients

Posted by Sting Communications on July 1, 2021 in Agency Life, Design

design on special day post. doctors day celebration

The world has now shifted to digital. All your smiles, all your tears have gone digital. The generation loves to chat with typed words on whatsapp rather than talking over the phone. Good or bad, this digital generation has certainly affected clients who want to reach out to their customers. Now what can be a
Read More

The art of wasteful taste – advertising ideas

Posted by Sting Communications on June 22, 2021 in Agency Life

right advertising matters

I once read about a client agency interaction from the halcyon days of British advertising in the 1970s. There was this meeting between the client and the agency principal who was pitching for the business. There was this need from the agency end to ask a few questions regarding business to the client MD. The
Read More

Understanding social trends…They do affect the marketplace

Posted by Sting Communications on June 16, 2021 in Advertising

social trends matter for marketing

The world has changed. The world got smaller and smaller until it fitted our palm. And as the world got smaller, our imagination went on to become bigger and bigger. It made most us more aware about the world around us. And we started to have our own opinions about all other things that are
Read More

Mnemonic – Making brand bonds stronger

Posted by Sting Communications on June 12, 2021 in Advertising

sting communications mnemonic

If you want to create a successful mnemonic for your brand that creates a #sting in the consumers mind, get in touch with us. We are ever ready. Check out our website www.stingcommunications.co.in and find out how we have worked with mnemonics for our clients.

Brand Stories – a basic understanding

Posted by Sting Communications on June 11, 2021 in Advertising

brand story

‘Who are you?’ the answer can be as simple as telling your name, where you stay, your nationality and so on. And deep thinking to answer that question can take you to great philosophical heights. Most people spend their entire lives without envisioning about such thoughts. But when it comes to brands, the answer to
Read More

Brand personality – how to create the ‘sting’ that delivers

Posted by Sting Communications on June 10, 2021 in Advertising

brand personality

Brand. The word is almost a common word not only to English but many vernacular languages. Actually it is difficult to replace the word brand with exactly the same meaning in many vernacular languages. The translations would seem ridiculous. I remember a prominent footwear brand that once had this idea of publishing a Bengali ad
Read More

Turing threats into opportunities in the Covid scenario

Posted by Sting Communications on July 13, 2020 in Advertising

sting advertisting

Evaluate and Adjust Shut down. Slow down. Put it in neutral drive. It is happening all around us. The focus is a bit blur. The brand perspective, the short term goal seem distinctly far.  So we are dedicating our energy in cooking new dishes and looking at old travel pictures and longing to be back
Read More

Advantages of local language communication

Posted by Sting Communications on June 22, 2020 in Advertising

contempoary bengali with pun intended

Advertising communication is a much localized affair. You have to sell your products on a local platform of a store. Even in this digital era, when we talk of getting connected with the global thoughts, we still want to localize those global ideas into locally relevant things. So, big brands tend to talk local. Remember
Read More