Posted by Sting Communications on March 18, 2022 in Uncategorized
Colours play very important part in building your brand personality. Here we can discuss what some important colours stand for when it comes to depicting certain ideas. Black It is the strongest of all colours. All hues saturate and form this powerful colour. Often black is used sparingly and mostly for text. But as a
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Posted by Sting Communications on July 10, 2021 in Uncategorized
A long tail of our fellow citizens emerges from any place where you want to reach. You have to wait. You have to join the queue and make that tail longer still. You will sometimes try to figure out how long this wait can be. You do mental calculations. And average Indian brains are designed
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Posted by Sting Communications on July 6, 2021 in Advertising, Agency Life
Talking with clients, we often get a reaction, “check out similar company websites with the same kind of products, we need something like that!” The above line is a great turn off for any creative person. When we are designing a brand that will sell, we try to keep a fresh mind and try to
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Posted by Sting Communications on July 1, 2021 in Agency Life, Design
The world has now shifted to digital. All your smiles, all your tears have gone digital. The generation loves to chat with typed words on whatsapp rather than talking over the phone. Good or bad, this digital generation has certainly affected clients who want to reach out to their customers. Now what can be a
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Posted by Sting Communications on June 22, 2021 in Agency Life
I once read about a client agency interaction from the halcyon days of British advertising in the 1970s. There was this meeting between the client and the agency principal who was pitching for the business. There was this need from the agency end to ask a few questions regarding business to the client MD. The
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Posted by Sting Communications on June 16, 2021 in Advertising
The world has changed. The world got smaller and smaller until it fitted our palm. And as the world got smaller, our imagination went on to become bigger and bigger. It made most us more aware about the world around us. And we started to have our own opinions about all other things that are
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Posted by Sting Communications on June 12, 2021 in Advertising
If you want to create a successful mnemonic for your brand that creates a #sting in the consumers mind, get in touch with us. We are ever ready. Check out our website www.stingcommunications.co.in and find out how we have worked with mnemonics for our clients.
Posted by Sting Communications on June 11, 2021 in Advertising
‘Who are you?’ the answer can be as simple as telling your name, where you stay, your nationality and so on. And deep thinking to answer that question can take you to great philosophical heights. Most people spend their entire lives without envisioning about such thoughts. But when it comes to brands, the answer to
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Posted by Sting Communications on June 10, 2021 in Advertising
Brand. The word is almost a common word not only to English but many vernacular languages. Actually it is difficult to replace the word brand with exactly the same meaning in many vernacular languages. The translations would seem ridiculous. I remember a prominent footwear brand that once had this idea of publishing a Bengali ad
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Posted by Sting Communications on July 13, 2020 in Advertising
Evaluate and Adjust Shut down. Slow down. Put it in neutral drive. It is happening all around us. The focus is a bit blur. The brand perspective, the short term goal seem distinctly far. So we are dedicating our energy in cooking new dishes and looking at old travel pictures and longing to be back
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