A Carefully Drafted Copy Hits

Posted by Sting Communications on August 7, 2019 in Advertising


Words are stronger and powerful than the sword. It is the most effective weapon to hit the mind of a human being. So, it is important to choose words carefully to make a positive impact on someone’s mind. When it comes to ad copy, words play a vital role. Actually, visual and copy is interrelated. Without a relevant ad copy, consumers don’t relate to the visual clearly and soon the ad fades away from their mind.

One of the main elements of good advertising is its copy. Ad copy has only one purpose…sell the product or service. The more impactful the copy, the more effective the creative will be. Ad copy carries the message of the creative. So, a carefully drafted copy definitely attracts attention and creates interest. The success of an advertising campaign also depends on how effective the copy is.

A well-designed ad copy maintains some functions:

Attract attention


Increase interest


Create desire


Inspire consumers to take action

The copy explains the idea of the advertisement. The preparation of copy needs imagination and creativity. If the copy cannot convey the message properly, then the visual alone cannot impress your consumers.

Write anything does not fulfil the purpose of the ad copy. It should be meaningful and should be interesting to attract consumers. When the copy is simple, significant and appealing only then, people remember the advertisement.

Ad copy should be drafted in a manner that it makes people respond and take action. The good ad copy either increase curiosity or makes an appeal. The goal of the copy is to stop the consumers in their way and inspire them to see the whole ad. A properly written copy will appeal to the consumers and convince them to buy the product or service.

An effective ad copy has some qualities

It must be simple: Easy and simple copy is effective to grab attention. People can easily understand the simple things.

It must be concise and complete: If the copy is incomplete, then it fails to attract. A brief and complete matter increases more attention.

It must be enthusiastic: The copy should tell the people what the product or service will do for them.

It must be informative: The consumer has the right to know what they are going to buy. So, it must give the real fact.

It must be honest: The copy must have facts. A brand needs to build trustworthiness to attract consumers.

It must be catchy: The words must be catchy enough to hit the consumers’ mind.

It must have a compelling message: The message should be compelling which makes the consumers take a buying decision.

In this busy world, people don’t have time to stand and read every word carefully. So, the advertisement must be attractive and powerful enough to grab attention at a glance. The content has to be arranged in such a way that the consumer easily understands it and then act. It should create a good impression that people will remind it. Only a visual with an effective copy stings in consumers’ mind and create a recall factor.

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