Author: Sting Communications

Constant Advertising Creates Layers For Brand Recall

Advertising is necessary for people to know about the product or service you offer. It is absolutely necessary to keep on advertising so that the targeted audience recalls the product or service. But is it enough for them to recall your brand? As other similar products are also engaged in advertising for their brands. Now
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Advertising is meant to Connect

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Creating great designs for advertising means it must ring a bell in the minds of your targeted audience. The benefit that they will get from the product or service advertised must be very clear in their minds. This is what you call a sting in the consumers’ mind. In this era of advertising bombardment all
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My lessons in Brand Management: How deeply I wanted to do this – Satabdi Saha

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To be very frank and honest, I know nothing much about the branding jargon. But being in love with what you do make you teach you the essentials very quickly. And how I learned and recognized the necessities of the first brand that I came in touch with. It is Sting Communications -my work place
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5 ways to create great ad designs

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We have been encircled by brand bombardment every second of our modern existence. Advertising today is everywhere, on TV, in newspapers, outdoors and on the internet. Brands are everywhere trying to sell goods and services. But the big question is how many brands are successful in maintaining a decent recall in the memory of the
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Ten great idea spinners

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Creativity is just connecting things put up together; ideas really do come from connections. We have to create something out of nothing, conjure and recognize new ideas. If you don’t give an idea long enough to gain traction, to work out what it is, to go really deep on it, you limit yourself to working
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Think. Research. Create. Repeat My life in an agency

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Like many of you, I will be transitioning into the “real world”, as I start my first real job. I’m satisfied with everything I accomplished in the last 4 years of my life, pursuing what I wanted not knowing how well I would fare at that. But today I’m writing about my experience working for
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Durga Puja in Calcutta – A platform for corporate advertisements

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As I was driving down Rashbehari Crossing today, a curious thing caught my eye. A big face of Maa Durga, very traditional with big eyes, just as we imagine our Maa Durga in her traditional best, but the colour of this idol was white not the traditional yellow or ‘basanti’. Now this particular image is
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Typography

image courtesy:
http://spyrestudios.com/category/typography/

7 ways to give voice to your design with typography 1. Understand the basic font families Typefaces or fonts are the set of alphabetic characters that contain a particular style of alphabets and punctuations. There are two broad categories of font families. Serif  – font styles with horizontal and vertical details that enhance the major
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Understanding Colour

image courtesy: 
http://www.creativeboom.com/

1. Things you should know about colour basics Color is probably the most enjoyable thing that happens to humans. Animals only see a muted and limited range of colors, it is often very close to grayscale. It is us humans who can enjoy a colorful life. Now the question is though we see colors everywhere,
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