Category: Advertising

Inspired ideas – not always a bad thing

advertising agency kolkata

Talking with clients, we often get a reaction, “check out similar company websites with the same kind of products, we need something like that!” The above line is a great turn off for any creative person. When we are designing a brand that will sell, we try to keep a fresh mind and try to
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Understanding social trends…They do affect the marketplace

social trends matter for marketing

The world has changed. The world got smaller and smaller until it fitted our palm. And as the world got smaller, our imagination went on to become bigger and bigger. It made most us more aware about the world around us. And we started to have our own opinions about all other things that are
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Mnemonic – Making brand bonds stronger

sting communications mnemonic

If you want to create a successful mnemonic for your brand that creates a #sting in the consumers mind, get in touch with us. We are ever ready. Check out our website and find out how we have worked with mnemonics for our clients.

Brand Stories – a basic understanding

brand story

‘Who are you?’ the answer can be as simple as telling your name, where you stay, your nationality and so on. And deep thinking to answer that question can take you to great philosophical heights. Most people spend their entire lives without envisioning about such thoughts. But when it comes to brands, the answer to
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Brand personality – how to create the ‘sting’ that delivers

brand personality

Brand. The word is almost a common word not only to English but many vernacular languages. Actually it is difficult to replace the word brand with exactly the same meaning in many vernacular languages. The translations would seem ridiculous. I remember a prominent footwear brand that once had this idea of publishing a Bengali ad
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Turing threats into opportunities in the Covid scenario

sting advertisting

Evaluate and Adjust Shut down. Slow down. Put it in neutral drive. It is happening all around us. The focus is a bit blur. The brand perspective, the short term goal seem distinctly far.  So we are dedicating our energy in cooking new dishes and looking at old travel pictures and longing to be back
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Advantages of local language communication

contempoary bengali with pun intended

Advertising communication is a much localized affair. You have to sell your products on a local platform of a store. Even in this digital era, when we talk of getting connected with the global thoughts, we still want to localize those global ideas into locally relevant things. So, big brands tend to talk local. Remember
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5 Ways to Create A Story for Your Brand

Model Image Courtesy: StockEdge Campaign created by Sting Communications 2019

The most important business decision you are ever going to make is how you decide to introduce your brand to the world. What is the primary objective behind creating a brand? The blue print of the brand story must be clear while the copywriters and art directors start working on developing creative communication for your
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A Carefully Drafted Copy Hits


Words are stronger and powerful than the sword. It is the most effective weapon to hit the mind of a human being. So, it is important to choose words carefully to make a positive impact on someone’s mind. When it comes to ad copy, words play a vital role. Actually, visual and copy is interrelated.
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Good Ads Attract


In this competitive age, advertisement is a must for any company. Without any doubt, it’s an essential tool to promote a product or service. You need attractive ads to stand out in the market. The message should convey the uniqueness that differentiates you from others. An effective ad has the power to attract consumers. It’s
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