Tag: Branding

Inspired ideas – not always a bad thing

advertising agency kolkata

Talking with clients, we often get a reaction, “check out similar company websites with the same kind of products, we need something like that!” The above line is a great turn off for any creative person. When we are designing a brand that will sell, we try to keep a fresh mind and try to
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Special Day Posts – how relevant are they to specific clients

design on special day post. doctors day celebration

The world has now shifted to digital. All your smiles, all your tears have gone digital. The generation loves to chat with typed words on whatsapp rather than talking over the phone. Good or bad, this digital generation has certainly affected clients who want to reach out to their customers. Now what can be a
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Understanding social trends…They do affect the marketplace

social trends matter for marketing

The world has changed. The world got smaller and smaller until it fitted our palm. And as the world got smaller, our imagination went on to become bigger and bigger. It made most us more aware about the world around us. And we started to have our own opinions about all other things that are
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Mnemonic – Making brand bonds stronger

sting communications mnemonic

If you want to create a successful mnemonic for your brand that creates a #sting in the consumers mind, get in touch with us. We are ever ready. Check out our website www.stingcommunications.co.in and find out how we have worked with mnemonics for our clients.

Brand personality – how to create the ‘sting’ that delivers

brand personality

Brand. The word is almost a common word not only to English but many vernacular languages. Actually it is difficult to replace the word brand with exactly the same meaning in many vernacular languages. The translations would seem ridiculous. I remember a prominent footwear brand that once had this idea of publishing a Bengali ad
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5 Ways to Create A Story for Your Brand

Model Image Courtesy: StockEdge Campaign created by Sting Communications 2019

The most important business decision you are ever going to make is how you decide to introduce your brand to the world. What is the primary objective behind creating a brand? The blue print of the brand story must be clear while the copywriters and art directors start working on developing creative communication for your
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Consumers Evaluate Identical Products Based on How Sharp The Branding Is


The market is full of competition. There are several identical products in the market. When it’s time to choose, consumers get confused. They research before deciding what to buy. In most of the cases, consumer behavior depends on branding. How well the product or service is presented to them! They evaluate on basis of look,
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Durga Puja in Calcutta – A platform for corporate advertisements

puja teaser

As I was driving down Rashbehari Crossing today, a curious thing caught my eye. A big face of Maa Durga, very traditional with big eyes, just as we imagine our Maa Durga in her traditional best, but the colour of this idol was white not the traditional yellow or ‘basanti’. Now this particular image is
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