A long tail of our fellow citizens emerges from any place where you want to reach. You have to wait. You have to join the queue and make that tail longer still. You will sometimes try to figure out how long this wait can be. You do mental calculations. And average Indian brains are designed
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The world has now shifted to digital. All your smiles, all your tears have gone digital. The generation loves to chat with typed words on whatsapp rather than talking over the phone. Good or bad, this digital generation has certainly affected clients who want to reach out to their customers. Now what can be a
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The world has changed. The world got smaller and smaller until it fitted our palm. And as the world got smaller, our imagination went on to become bigger and bigger. It made most us more aware about the world around us. And we started to have our own opinions about all other things that are
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If you want to create a successful mnemonic for your brand that creates a #sting in the consumers mind, get in touch with us. We are ever ready. Check out our website www.stingcommunications.co.in and find out how we have worked with mnemonics for our clients.
‘Who are you?’ the answer can be as simple as telling your name, where you stay, your nationality and so on. And deep thinking to answer that question can take you to great philosophical heights. Most people spend their entire lives without envisioning about such thoughts. But when it comes to brands, the answer to
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Brand. The word is almost a common word not only to English but many vernacular languages. Actually it is difficult to replace the word brand with exactly the same meaning in many vernacular languages. The translations would seem ridiculous. I remember a prominent footwear brand that once had this idea of publishing a Bengali ad
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Advertising communication is a much localized affair. You have to sell your products on a local platform of a store. Even in this digital era, when we talk of getting connected with the global thoughts, we still want to localize those global ideas into locally relevant things. So, big brands tend to talk local. Remember
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