Brand presentation that will highlight three aspects. 1.Communication for programme awareness 2. Corporate communication 3. Ambient Campagn. To make the brand visible with ambient campagin among the non ABP readers and reach out to the mass listener base in the suburbs.
We worked on a street corner idea. Fresh mangoes
are available with vendors as it’s the most populor food of the town. We would select street corner fruit vendors at important cross-roads. Make them wear T-shirts written:as fresh as freiends FM. A particular basket will bear stickered mangoes and a poster will decleare ‘Mangoes as fresh as Friends FM’.
Drive home: Friends FM - a station with fresh music