To be very frank and honest, I know nothing much about the branding jargon. But being in love with what you do make you teach you the essentials very quickly. And how I learned and recognized the necessities of the first brand that I came in touch with. It is Sting Communications -my work place that helped me understand the funda of brand and how to go about it when you address so many other brands, as an expert. I am still learning and I can only say that I am learning fast. Faster may be the need of the hour, but I am getting there.
To understand branding, you have to first understand what a brand is. A brand is the idea or image of a specific product or services that the customers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that image is marketed in such a way so that it is easily recognizable by the audience identifying with a certain service or product, when there are many other companies offering similar services. Branding is a way to build good reputation, especially when a company has no stellar reputation, branding can help that.
The purpose of branding is to help your customers understand what you offer and how you are different from the rest. But it is not only a USP (unique selling proposition) it is the combination of all the ways you communicate and what you stand for.
Guidelines on how to build a successful brand
So my lessons in branding are continuing. I shall come back with more when other closed doors open up to me. Meanwhile…happy brand selling!