Creating great designs for advertising means it must ring a bell in the minds of your targeted audience. The benefit that they will get from the product or service advertised must be very clear in their minds. This is what you call a sting in the consumers’ mind. In this era of advertising bombardment all
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As I was driving down Rashbehari Crossing today, a curious thing caught my eye. A big face of Maa Durga, very traditional with big eyes, just as we imagine our Maa Durga in her traditional best, but the colour of this idol was white not the traditional yellow or ‘basanti’. Now this particular image is
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