The market is full of competition. There are several identical products in the market. When it’s time to choose, consumers get confused. They research before deciding what to buy. In most of the cases, consumer behavior depends on branding. How well the product or service is presented to them! They evaluate on basis of look,
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We have been encircled by brand bombardment every second of our modern existence. Advertising today is everywhere, on TV, in newspapers, outdoors and on the internet. Brands are everywhere trying to sell goods and services. But the big question is how many brands are successful in maintaining a decent recall in the memory of the
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