Posted by Sting Communications on March 5, 2019 in Advertising
What is advertising strategy? simply put, it is the manner in which communication for any brand is carried out. Strategy depends heavily on the product we are dealing in. Who are the right targeted audience for such product. Who will act on seeing the advertisement. What is their demographics? What is their psycho-graphics? So the right product assessment leads to determining the target audience. I other words, it defines the market in which the product is going to operate. After choosing the right market comes choosing media in which to advertise. Sometimes electronic media is the right option and at other times the outdoor media seems to the answer. How much digital presence is required is also another question that can be answered by the right strategy. Lastly, it is important to decide the budget of a particular campaign. All this is the advertising strategy. Here, I would like to mention that there is never a strategy that is perfect because there is always a constraint on the resources.
Once the advertising strategy is ready, it is placed before the highbrow-ed creative department of an advertising agency in form of a creative strategy. This is the base of all great communication design that we can see. Creative strategy is really very complex as it goes around in the minds of the creative people at the agency. There is actually no fixed process to churn out a great creative advertisement. Creative strategy is transformed into a super ad idea through the minds of the creative persons at the agency. So whenever you see a wow ad featuring a fantastic idea, remember the creative ad professionals who are dedicated to the world of creative advertising.
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