Colours play very important part in building your brand personality. Here we can discuss what some important colours stand for when it comes to depicting certain ideas.
Black
It is the strongest of all colours. All hues saturate and form this powerful colour. Often black is used sparingly and mostly for text. But as a major colour element in designs it looks sophisticated and reflects bold confidence. Heavy use of black sends out an edgy and powerful message. It is often related to elegance and class.
White
White associates purity. It draws out the elements of the other more inspiring colours and guides the users attention to the right site. This makes it a very good secondary colour. The association of white with purity often makes it seem sterile and cold. To make it a little more warm, ivory or crème are used. These are also minimalistic but offer more comfort than the starkness of white. These are good background colours and gently guide the eye to other more colourful and important design aspects.
Grey
This is the colour that is traditionally formal. It lacks any particular sensation and is predominantly neutral, so this colour can carry vibrant colours that demand attention very well. Grey can be a perfect alternative of black or white with varying degrees. When black is too strong, dark grey can be used to grab attention and when stark white is too bland, light grey can be used. As grey extrudes neutrality, it can from classic background. However care must be taken so that it does not become too gloomy with out ptrresence of strong colours in the foreground.
Beige
Beige has its own accentuating effects. It takes the characteristics of the colours around it. Biege often enhances other colours and makes a good background scheme.
Brown
It is the colour of the earth wood textures and so gives out a sturdy and rustic feel. Muted tones of brown can bring out a classy human side of technology. The colour very effectively reflects natural connotations.
Blue
The colour of trust, blue inspires a feeling of safety. The calmin effect of blue also makes it a friendly and inviting colour. But blue is also very versatile. Light blue is generally refreshing and calm but darker shades can be sombre and heightens security aspects. Blue is not associated with food as blue also represents the colour of poison.
Green
It is the colour of nature. It represents organic and acts as a bridge between warm colours and cool colours. It has an air of stability and in western culture represents money and financial safety. Natural, stable, prosperous green often makes a great option as highlighters that aren’t too loud but still stand out.
Red
The colour red and its various degrees have a variety of meanings. It can mean both love and war, but definitely plants in a sense of importance. That is why we put on red carpets to welcome VIPs. It is the colour of aggression and could relate to increase in blood circulation breathing ratresand metabolism. Red on the other hand if used excessively in a design would inhibit relaxation. Toning down the colour would reflect youthfulness while using darker shades would mean power and durability. Like a brick wall is a symbol of stability.
Orange
Toning down red to orange keeps the energising effects of red in a more playful way. It suggests vitality and vibrancy minus the severity demanded by red. Orange often creates playful impuse and can be used as a highlighter.
Yellow
.This is a colour that has several meanings associated with it. Yellow means happiness but also it is colour of warning signs. Darker shades of yellow, including gold ads a sense of antiquity. Bright yellow gives a negative connotation while lighter shades marks happiness. Long use and association with yellow makes any brand easily recognisable.
Purple
When luxury is in the air, purple is the colour. Quite opposite to orange, purple repels budget-mindedness. Purple has a sense of elegance that turns into romance with lighter shades like lavender. The darker shades invoke a sense of mystery and turn the romantic elements more sensual. Purple is a classic colour of royalty.
Pink
Pink creates a soft and safe vibe and has an innocent appeal. Brands and corporate who want to distance themselves from traditional corporate themes often choose this colour targeting female users. Its links with childhood and innocent appeal and also traditionally used with love and romantic themes, alongside red and light purple.
