Constant Advertising Creates Layers For Brand Recall

Posted by Sting Communications on February 28, 2019 in Advertising

Advertising is necessary for people to know about the product or service you offer. It is absolutely necessary to keep on advertising so that the targeted audience recalls the product or service. But is it enough for them to recall your brand? As other similar products are also engaged in advertising for their brands. Now how will a consumer recall a particular brand among a host of brands that are being advertised? It is a tricky situation here. Sometimes great advertisements re recalled easily for their wacky copy or creative visuals. But research shows that in many cases such advertisements loose out when the consumers are asked to recall the brand.

This problem can easily be solved when a consistent style is maintained for advertising a particular brand. It creates a sting in the consumers’ minds and therefore maximizes recall of that particular brand.

This style of ad creation can be various. Sometimes a consistent house colour is used and at other times tone of voice plays that important role in recall. You need specialized brand stewards for this. Consistent work in a particular direction will help your brand stand out and create that necessary top of the mind recall.