The world has now shifted to digital. All your smiles, all your tears have gone digital. The generation loves to chat with typed words on whatsapp rather than talking over the phone. Good or bad, this digital generation has certainly affected clients who want to reach out to their customers. Now what can be a
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Fire. A word that has so many connotations. ‘Fire in the belly’ is that emotional stamina that is so much needed for success. No one seeks for its literary meaning – hunger! When you are on fire, you are intense and excited. People will seldom think you are burning! Fire, out of all the elements
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We have been encircled by brand bombardment every second of our modern existence. Advertising today is everywhere, on TV, in newspapers, outdoors and on the internet. Brands are everywhere trying to sell goods and services. But the big question is how many brands are successful in maintaining a decent recall in the memory of the
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7 ways to give voice to your design with typography 1. Understand the basic font families Typefaces or fonts are the set of alphabetic characters that contain a particular style of alphabets and punctuations. There are two broad categories of font families. Serif – font styles with horizontal and vertical details that enhance the major
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1. Things you should know about colour basics Color is probably the most enjoyable thing that happens to humans. Animals only see a muted and limited range of colors, it is often very close to grayscale. It is us humans who can enjoy a colorful life. Now the question is though we see colors everywhere,
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