The market is full of competition. There are several identical products in the market. When it’s time to choose, consumers get confused. They research before deciding what to buy. In most of the cases, consumer behavior depends on branding. How well the product or service is presented to them! They evaluate on basis of look,
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We have been encircled by brand bombardment every second of our modern existence. Advertising today is everywhere, on TV, in newspapers, outdoors and on the internet. Brands are everywhere trying to sell goods and services. But the big question is how many brands are successful in maintaining a decent recall in the memory of the
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It’s important for a company to build a positive connection with its consumers. Communication with your target audience is really necessary to aware them of your brand. Not all companies become successful to establish their own identity in the competitive market, but a strong brand makes the difference. Consumers find similar products or services for
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Change is the only constant factor when we talk about time. Communication is no exception. In this century the traditional mediums of communication have experienced a dramatic shift. A cup of tea and a newspaper…there was a time when this couple was our everyday morning partner. Our day was incomplete without the morning newspaper. Also,
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What is advertising strategy? simply put, it is the manner in which communication for any brand is carried out. Strategy depends heavily on the product we are dealing in. Who are the right targeted audience for such product. Who will act on seeing the advertisement. What is their demographics? What is their psycho-graphics? So the
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When thinking of advertisement of a particular brand the first thing that comes in our mind which concept attracts the target audience. It should be like something different that engages the people. A strong message is important to connect the audience. Here comes the Big Idea that delivers the right punch to put across the
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Advertising is necessary for people to know about the product or service you offer. It is absolutely necessary to keep on advertising so that the targeted audience recalls the product or service. But is it enough for them to recall your brand? As other similar products are also engaged in advertising for their brands. Now
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Creating great designs for advertising means it must ring a bell in the minds of your targeted audience. The benefit that they will get from the product or service advertised must be very clear in their minds. This is what you call a sting in the consumers’ mind. In this era of advertising bombardment all
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Creativity is just connecting things put up together; ideas really do come from connections. We have to create something out of nothing, conjure and recognize new ideas. If you don’t give an idea long enough to gain traction, to work out what it is, to go really deep on it, you limit yourself to working
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As I was driving down Rashbehari Crossing today, a curious thing caught my eye. A big face of Maa Durga, very traditional with big eyes, just as we imagine our Maa Durga in her traditional best, but the colour of this idol was white not the traditional yellow or ‘basanti’. Now this particular image is
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