Posted by Sting Communications on March 2, 2019 in Advertising
When thinking of advertisement of a particular brand the first thing that comes in our mind which concept attracts the target audience. It should be like something different that engages the people. A strong message is important to connect the audience. Here comes the Big Idea that delivers the right punch to put across the brand messages, attracts consumers and stings it their mind to recall the brand.
It’s a very tough time. A brand finds its many competitors in the market. So, it can be lost at any time in the ocean of competition. Making an individual identity is really difficult for an agency. Every brand wants to be on the top. But people will remember only that brand with whom they can connect. To create a unique identity a brand has to deliver something new, something different yet relatable. You need to invent a big idea to make that difference.
It is the one idea that will capture the interest of the targeted audience across different communication channels with different campaign messages and calls to action. It should be a concept that can stretch across all media, for example; TV, radio, print, and digital. This approach will put a brand in a stronger position to engage its consumers. Any new campaign needs a theme that makes people recall and act upon. A campaign’s big idea is the message that engages consumers and ensures it has maximum response and relevance.
A dish without salt is tasteless. An advertisement is like that. It can be made with copy and design. But without a striking concept, it fails to create an impact on the targeted audience. A successful concept is distinctive, memorable and relevant. That concept stings in consumers’ mind and they can easily recall the brand you are advertising for. Be the inventor of a unique concept and enjoy creative satisfaction.
Tags: advertisement, big idea, brand, consumers, targeted