I once read about a client agency interaction from the halcyon days of British advertising in the 1970s. There was this meeting between the client and the agency principal who was pitching for the business. There was this need from the agency end to ask a few questions regarding business to the client MD. The
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Brand. The word is almost a common word not only to English but many vernacular languages. Actually it is difficult to replace the word brand with exactly the same meaning in many vernacular languages. The translations would seem ridiculous. I remember a prominent footwear brand that once had this idea of publishing a Bengali ad
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Evaluate and Adjust Shut down. Slow down. Put it in neutral drive. It is happening all around us. The focus is a bit blur. The brand perspective, the short term goal seem distinctly far. So we are dedicating our energy in cooking new dishes and looking at old travel pictures and longing to be back
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Advertising communication is a much localized affair. You have to sell your products on a local platform of a store. Even in this digital era, when we talk of getting connected with the global thoughts, we still want to localize those global ideas into locally relevant things. So, big brands tend to talk local. Remember
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The most important business decision you are ever going to make is how you decide to introduce your brand to the world. What is the primary objective behind creating a brand? The blue print of the brand story must be clear while the copywriters and art directors start working on developing creative communication for your
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We have been encircled by brand bombardment every second of our modern existence. Advertising today is everywhere, on TV, in newspapers, outdoors and on the internet. Brands are everywhere trying to sell goods and services. But the big question is how many brands are successful in maintaining a decent recall in the memory of the
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It’s important for a company to build a positive connection with its consumers. Communication with your target audience is really necessary to aware them of your brand. Not all companies become successful to establish their own identity in the competitive market, but a strong brand makes the difference. Consumers find similar products or services for
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