I once read about a client agency interaction from the halcyon days of British advertising in the 1970s. There was this meeting between the client and the agency principal who was pitching for the business. There was this need from the agency end to ask a few questions regarding business to the client MD. The
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The world has changed. The world got smaller and smaller until it fitted our palm. And as the world got smaller, our imagination went on to become bigger and bigger. It made most us more aware about the world around us. And we started to have our own opinions about all other things that are
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If you want to create a successful mnemonic for your brand that creates a #sting in the consumers mind, get in touch with us. We are ever ready. Check out our website www.stingcommunications.co.in and find out how we have worked with mnemonics for our clients.
Creating great designs for advertising means it must ring a bell in the minds of your targeted audience. The benefit that they will get from the product or service advertised must be very clear in their minds. This is what you call a sting in the consumers’ mind. In this era of advertising bombardment all
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1. Things you should know about colour basics Color is probably the most enjoyable thing that happens to humans. Animals only see a muted and limited range of colors, it is often very close to grayscale. It is us humans who can enjoy a colorful life. Now the question is though we see colors everywhere,
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