A long tail of our fellow citizens emerges from any place where you want to reach. You have to wait. You have to join the queue and make that tail longer still. You will sometimes try to figure out how long this wait can be. You do mental calculations. And average Indian brains are designed
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The world has now shifted to digital. All your smiles, all your tears have gone digital. The generation loves to chat with typed words on whatsapp rather than talking over the phone. Good or bad, this digital generation has certainly affected clients who want to reach out to their customers. Now what can be a
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I once read about a client agency interaction from the halcyon days of British advertising in the 1970s. There was this meeting between the client and the agency principal who was pitching for the business. There was this need from the agency end to ask a few questions regarding business to the client MD. The
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The world has changed. The world got smaller and smaller until it fitted our palm. And as the world got smaller, our imagination went on to become bigger and bigger. It made most us more aware about the world around us. And we started to have our own opinions about all other things that are
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If you want to create a successful mnemonic for your brand that creates a #sting in the consumers mind, get in touch with us. We are ever ready. Check out our website www.stingcommunications.co.in and find out how we have worked with mnemonics for our clients.
The most important business decision you are ever going to make is how you decide to introduce your brand to the world. What is the primary objective behind creating a brand? The blue print of the brand story must be clear while the copywriters and art directors start working on developing creative communication for your
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In this competitive age, advertisement is a must for any company. Without any doubt, it’s an essential tool to promote a product or service. You need attractive ads to stand out in the market. The message should convey the uniqueness that differentiates you from others. An effective ad has the power to attract consumers. It’s
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